Baby Story Land is committed to protecting the privacy of our customers. The Privacy Policy applies to activities and information provided by members on this website. By visiting this site, you accept and agree to the privacy policy of this site. These terms and conditions may change from time to time as necessary, so please review them regularly to protect your rights.
1. Purpose of collecting personal data
- In line with our business operations, we will collect your personal information in the following cases:
i. Purchase products from our store;
ii. ask our store for information about products or services;
iii. contacting the store to make enquiries or complaints;
iv. participate in various promotions, contests or sweepstakes organized by the store;
v. the use of the products or services of the store;
vi. participate in market research; or
vii. use or browse our website. - We may also occasionally collect information from you when you use our services, including but not limited to the following:
i. The web server may also collect information about your use of the Internet when you use or browse our website. Some pages may place "cookies" on your computer, for example, to provide services tailored to your needs and/or to identify you during the same or multiple visits to each page. This information may include, but is not limited to, login and confirmation information, as well as information about your activities and preferences on our site.
2. Type of personal data collected
- For the purpose of our business operation, the personal data collected by our store include but not limited to the following:
i. Name;
ii. the address of the correspondence;
iii. membership account details;
iv. payment details, including credit card information, bank account and other banking information;
v. Contact details, including the name of the contact person, fixed-line and mobile phone numbers and email address;
vi. date of birth;
vii. transcripts or recordings of calls to our hotline;
viii. emails or letters sent to the Shop; any other records of contact with the Shop; or
ix. account information, such as payment dates and other information about the account.
3. Use of Personal Information
We may use your information to include, but not limited to:
i. Verify your identity;
ii. provide products and services to you;
iii. the direct marketing and promotion of any products and/or services of the Store and affiliates, agents, contractors and third party suppliers, with your consent, in accordance with the provisions of the section "Direct Marketing" below;
iv. business planning and improvement of the products and/or services provided by the Store and its affiliates, agents, contractors and third party suppliers to you and other customers;
v. deal with any benefits from the products and services provided to you;
vi. analyze, verify, enforce contractual rights and/or check your credit, payment and/or status for the products and services provided to you;
vii. process any payment instructions, direct debit arrangements and/or credit arrangements for the products and services provided to you;
viii. to enable us to carry out the day-to-day operation of your account with us and/or to collect any outstanding amounts on your account, including the engagement of debt collection agents;
ix. enable us to meet our interconnection obligations, other industry practices or obligations to third parties or governmental authorities with respect to the products and services provided to you;
x. inform you of the latest information about the products and services we already offer and others;
xi. to detect or prevent the occurrence of a crime;
xii. matters permitted or required by law to be disclosed; and
xiii. such other uses as you and the Shop may mutually agree, including those specified in any application or in the Terms and Conditions for the provision of the specified products and services.
4. Retention of personal information
The Store will destroy personal data held by the Store in accordance with its internal policies. Personal data will be retained until the original purpose for which it was collected, or a directly related purpose, is fulfilled, unless such personal data may be retained in accordance with any applicable statutory or contractual requirements or for the purposes of investigation, crime detection or prosecution of suspects.
5. Disclosure and sharing of personal information
All personal information held by the Shop is kept confidential, however, the Shop may provide such information to the following persons where such disclosure is necessary to fulfill the purpose for which it was collected or is directly related to it:
i. any subsidiary, holding company, affiliated company, or company or associate of a company held by or under the same control as the company;
ii. any person or company acting on behalf of or in association with the Shop for the purpose of, or directly related to, the provision of such information;
iii. any other person or company under a duty of confidentiality to the Store in respect of the above information, and such person or company has a legal right of access to such information;
iv. contractors, agents, suppliers who are involved in providing the products and services you order or use;
v. a bank or financial institution, payment card or credit card issuer;
vi. credit reference companies or research agencies;
vii. debt collection or other recovery agents;
viii. emergency services (such as your emergency call) (including your approximate location);
ix. professional advisors (including lawyers and auditors);
x. any agent, contractor, or third party service provider that provides administrative, telecommunications, computer, payment or other services to the Store in connection with the operation of the Store's business;
law enforcement agencies, government departments, regulatory agencies, courts, or other agencies as required by law;
xi. to comply with its disclosure obligations to any person in accordance with the requirements that are legally binding on the Shop or as a result of any guidelines issued by regulatory or other authorities requiring the Shop to comply;
rewards, seniority and benefits provided by third party suppliers; and
xii. third party service providers (including but not limited to valet shipping centers, telemarketing and direct sales agents, call centers, data processing companies and information technology companies) that are engaged by the Store to fulfill the terms of (iv) above.
6. Transfer of personal data outside Hong Kong
We may transfer certain personal data to places outside the Hong Kong Special Administrative Region on a discreet basis when necessary for the purposes for which the data were collected or for purposes directly related to them. Such transfers will comply with the prevailing requirements of the Ordinance.
7. Security of Personal Data
- We have implemented adequate measures to protect customers' personal information from unauthorized access, accidental loss or damage.
Computer data is stored on computer systems and storage media with restricted access, and access is strictly monitored. Access to records and data is not permitted by anyone without formal authorization from management.
b. If the Shop has a contract with a third party organization to provide services on behalf of the third party, the Shop will ensure that the third party takes appropriate security measures and will only process the customer's data as authorized by the Shop. These organizations are not entitled to use the personal information of customers for their own purposes. The Shop will take reasonable measures to inspect such organizations to ensure that they meet the security requirements set by the Shop.
8. Access and Correction of Personal Data
- Under the PDPO, subject to the exceptions set out therein, you have the right to do the following:
i. check whether the Shop holds personal information about itself and has the right to obtain a copy of such information;
ii. request the Shop to correct any inaccurate personal information about itself; and
iii. be aware of our policies and practices regarding personal data and be informed of the nature of the personal data we hold.
b. In accordance with the provisions of the Privacy Ordinance, the Shop has the right to charge a reasonable fee for the processing of data access requests.
c. For verification of personal data, correction of personal information and inquiries regarding the nature of data held by the Shop, and to stop receiving or re-receive direct marketing data, please send your name and contact number to the Shop by telefax.
9.Security
1.1 Our goal is to make your shopping experience secure, convenient and worry-free. We ensure that data is encrypted when it leaves our site. This process involves converting data or data into code to prevent unauthorized access.
1.2 Your personal information is protected during transmission through the SSL secure data transmission layer. This encryption mechanism fully encrypts and protects your personal data (name, address, credit card number) from being stolen by anyone over the Internet. This method provides full security for all credit and debit card transactions.
1.3 Your personal information will be kept confidential and we will not provide your email address to third parties except to meet our business operational needs. We have certain third party service providers who perform important business functions on our behalf, such as processing credit card transactions, fulfilling orders and shipping mail. They may access personal information necessary to perform their duties, but they may not use it for other purposes.
10. CookiePolicy
We use cookies and similar technologies on this site to provide visitors with a variety of features and to make your online visit more enjoyable and personalized.
5.1 Cookies are small files, usually encrypted files that are stored in your browser directory. cookies can identify you as a specific customer and store your personal preferences when using this website and technical information. The main benefit to you is that you do not need to enter the information contained in the cookie each time you visit the Site. cookies do not necessarily contain or reveal personal information. However, if you do enter personal information on the Site, it may be stored in the cookie's data. Other website operators do not have access to these files.
5.2 We use Google Analytics on this website, which is a web analytics service provided by Google Inc. that collects detailed statistical data about website traffic and its sources. We use Google Analytics only for statistical purposes, for example to track how many users have clicked on a particular product. Google Analytics is cookie-based and records information about your use of this website, including your IP address. In order to prevent users from being identified by IP address, we use special code to ensure that your IP address is only recorded in a truncated (and therefore anonymous) form. The information recorded by Google Analytics is transmitted to Google Inc. in the USA. Google is self-certified according to Privacy Shield and provides full protection of your personal data in accordance with EU law. You can prevent the collection and transfer of this data to Google Inc. by downloading and installing the plug-in at the following link: tools.google.com/dlpage/gaoptout.
5.3 Most browsers have default settings that allow the acceptance of cookies. In your browser settings, you can disable the use of cookies altogether, prevent the setting of certain cookies or request to be notified each time a request to set a cookie is made. For more information about these settings, please see the Help section of your browser. You can disable cookies or delete existing cookies on your computer; please note that if you disable cookies, some areas of the site may not function properly, such as logging into your account.
11.Link to other sites
Our website contains links to websites operated by third party providers. This privacy statement does not apply to personal information collected, processed and used by such third parties. Please note that we cannot accept any responsibility for the content of third party websites or their compliance with data protection requirements. We therefore recommend that you refer to their data protection guidelines.
12. Direct Marketing
In accordance with the privacy regulations, we will comply with customers' requests and will not use their personal information for direct marketing purposes.
With the consent of the Customer, the Shop may provide the Customer with marketing and promotional materials of the Shop and other members of the Group in relation to clothing, fashion and accessories, shoes, jewelry and watches, beauty, make-up and health care products and other high end products and services. The Shop and the Group may use the name, email address, telephone number and correspondence address of the customers for direct marketing of the above products and services of the Shop through various forms such as eDM, SMS or postal mail.
13.Contact Method
If you have any questions about the privacy and security of your personal information, or if you would like to update or delete your information, please contact us.
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